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Ghoom Barabar

Unlocking unique experiences with personalised itineraries is now just a click away, where your spontaneous plans come alive!

PROJECT

TOURISM

place

National Institute Of Design

ROLE

UX Research | UI/UX Designer

Aaj Kaha Ghoome?

The aim of this project is to create a design solution that caters to travelers seeking unique and off-beat travel experiences, providing them with customized itineraries tailored to their preferences. It offers personalized recommendations, allowing users to discover lesser-known destinations, activities and allows them to connect with like minded travellers.

Moodboard

Overview Of Off-beat Tourism

Off-beat tourism involves exploring lesser-known destinations and engaging in unique activities away from mainstream tourist spots. It focuses on authentic, immersive experiences that support local communities and promote sustainable travel. Examples include visiting remote villages, participating in eco-friendly projects, and indulging in traditional and cultural experiences.

Problem Statement

Due to over-tourism, the users are deprived of an authentic travel experience. Safety, trust issues and fear of scams result in multiple third party involvement resulting in loss of independent choices over their own travel.

Target Audience

The target audience includes adventurous travelers who seek unique and authentic travel experiences, solo travelers looking for personalized guidance, and travel enthusiasts interested in exploring off-beat destinations.

Click here to open the interactive prototype !

How Might We?

How Might We provide verification from trusted sources to the traveler?

How Might We Share experiences through blogs about a place beforehand to encourage exploration?

How Might We provide a design solution that minimize physical touchpoints for travelers?

How Might We inform the travelers about basic amenities and food joints nearby?

How Might We provide travelers with impromptu personalized tips for nearby places to visit in a short time?

Opportunities

To enhance user experience through accurate and up-to-date information. (Including sanitation, timings, etc)

To optimise navigation and elevate signage experiences

To assure safety and build trust

To provide real time data about nearby facilities

To offer impromptu personalised tips for nearby places to visit in a short time

Logo

Ghoom Barabar’s logo has been inspired by the indian spinning top.
It symbolises the thrill and motion which off-beat travel is all about.

#E26B2F

#FFF3EC

#5FCDC1

#EBFFFD

#617687

#FFFFFF

Colour Palette

The use of orange in our visual identity for the travel app signifies energy and enthusiasm.
The colour visible in bright daylight till night which is a crucial aspect for our travelers using their phones outside.
Shades of teal are also used that evokes exploration which complement's the other colours in the visual identity.

Typography

Quicksand is a sans serif font optimized for use on small screens.
It stays legible in small font sizes and has a friendly look to it.

Future Scope

To implement a reward system and challenges in the travel app for monetization, allowing users to unlock new levels and earn points for exciting rewards.
Forge partnerships with clothing brands and social media personalities to promote offbeat destinations through collaborative content.
Provide expert-verified recommendations from guides, archaeologists, and local drivers to enhance user trust in suggested places.
Focus on the welfare and upliftment of local communities near offbeat destinations as part of our project's mission.

Screens

Offers and Challenges strip for unlocking rewards and points

Pictures of top rated off beat locations in the country which redirects to the details page of the place

Side scroll option for top rated off beat places in the place you visit

Home Page

Itinerary Page

Social Page

List of your created itineraries to choose from

Click button for creating &

saving the curated itinerary

Redirects to the social media blogging page to see other people’s posts

Opens a live chat of the community the user wants to be a part of for regular updates about events and activities happening around them in that particular genre of interest

Picture Trend feature:

An option to post a picture of where you visit that gives you reward points for posting.

This feature helps in honest and regular update of the pictures of the locations on the application for user trust and safety.

New itinerary page:

To curate new itineraries by selecting location, date etc.

Shortcut for the community option page

Shortcut for the itinerary option page

Shortcut for the home page

Shortcut for the impromptu map page